Will Smith-Miami

I like the start of the video, the camera skills go from out side a trailer into a photo (coming to life) in a paper. A similar shot happens when the camera zooms out from the beach into the plan window, panning onto Will Smith's face. the camera and editing are used to create a 'jumping'(lots of quick cuts) showing progression in the story. the styling of the video is all very bright colours making it look rich and hollywood like. the setting of the video has wonderful weather, stylish buildings and beautiful people, this makes the star look wealthy and important.The camera takes lots of low angle shots and closeups of wills face to ethanize the importants of the star.

I really like the editing and camera work of this video, the quick zooming and the sleak chance of scene's makes the video smooth and enjoyable to watch.It shows clear steps in the video fitting with the narrative.

The video has gold jewelry and girls in bikinis( a stereo type of R&B)
This shows goodwins theory of:
Particular genres have their own styles